How to Design Pillars for your Core Game UX (Acagamic Tip Tuesday #25)

the acagamic tip tuesday Aug 02, 2022
An in-game view of God of War with Kratos fighting a giant dragon. One game pillar is Fight Giant Monsters.

In today's newsletter, I'll explain to you how to build a game around design pillars. Game design pillars keep the gameplay vision coherent and the development team focused on this vision.

If you are a UX designer familiar with the concept of personas, game design pillars should be easy to understand. The main idea behind pillars is to identify 3-5 emotional core elements that the game tries to convey. You design for these pillars. Learning how to create design pillars for your game will give your design team creative direction. They establish clear design limits (and thus keep feature creep minimal).

During development, game design pillars can drive the focus on your games user research team to ensure that players experience your game the way you intended (and have written down in your design pillars). At launch, game design pillars will make it easy to communicate what your game is about to your target audience.

Unfortunately, many game designers and developers don't take the time to create game design pillars for their games. In particular, when the development team is small and the budget is limited, some designers prefer to branch out from mechanics that work and organically built the game around them. While there may be benefits to that approach for a one-person development team, this will not work as well for large teams.

Game design pillars define the core UX of your game.

Game designers are not always UX designers though. Some game designers have artistic goals that are less concerned with players:

  • They advocate for stylistic choices over ease-of-use
  • They prefer gut feelings over user data
  • They want to restrict player freedom to move the story forward
  • They struggle to implement other people's ideas (Mythic Quest: Raven's Banquet, anyone?)

However, game design is changing. UX design is making its way into game design practices slowly. Here is a step-by-step breakdown of how to build game pillars as one way to practice vision-drive design that is compatible with user research.

Reverse Engineer Core Pillars From Existing Games

The best way to get used to thinking in game design pillars is to take an existing game and break it down into its game design pillars. Sometimes, you can find a GDC talk from the designers of the game even discussing some of these pillars (or on a game wiki, for example, Destiny).

Designer Max Pears broke down the game The Last of Us into 4 pillars:

  1. Crafting: Resources in the game are scarce and game world items can be used for distractions during combat. Weapon improvements and ammo are strung together by these resources.
  2. Story: The game is story-focused and lets the players participate in the main story that unfolds between the two main characters.
  3. AI partners: The AI in the game is well-designed and always more supportive of the player, focusing on building that relationship between the player and Ellie.
  4. Stealth: Combat is not designed for fast-paced action but more for clever stealth attacks. The game rewards players for taking stealthy approaches.

The best way to get started in building your own game pillars is to look at those existing pillars.

Discuss Your Pillars With the Design Team

To have effective design pillars in large teams, it is important to have buy-in from team members. Early in game design, the pillars need to be discussed and agreed upon by the design team to keep the vision coherent for later.

If the UX research team in the company is mature enough, they should conduct a competitive analysis to identify no other game currently on the market is using the exact same combination of design pillars. This will make the game under development stand out.

The team must understand that pillars are about defining a player's core experience and the feelings the gameplay should evoke. Pillars must be specific enough for the design team to take action and for the user research team to use them as a guide.

Design Pillars are the Foundation of Your Creative Direction

When written down, agreed upon, and detailed enough in their specificity, design pillars can really help keep the design team coherent and drive the game in the desired UX direction.

The result of using design pillars will be a streamlined game development process that integrates design vision and provides direction for UX research for the game.

UX Research App of the Week: Sync

When working with files in game development or user research, there are two key requirements: Security (safety and encryption of files) and access to storage. Where Dropbox can fall short of providing a secure space for your files, provides zero-knowledge encryption in free and paid plans. It meets highest security requirements and sharing is even more powerful than what you can do with Dropbox or OneDrive, with expiries on links, download limits, and other functions.

Games Research Find of the Week

This paper studied the real-time (not turn-based) board game Fuse with 14 participants in three conditions (no music/sound, time announcement, full soundtrack). A mixed-methods approach was used using questionnaires and interviews, with the interviews providing the majority of the findings.

found that the soundtrack increased the enjoyment and tension experienced by players during game play of board games. The study in the paper provide some preliminary evidence that music could create atmosphere and the authors discuss that “atmosphere” is a facet of board game experience. Give the small sample of the study and no thorough discussion of the statistical power, the quantitative results should be taken with a thick grain of salt. The thematic analysis of the interviews is, however, highly interesting.

One takeaway might be that for a board game that is shooting for a strong theme, a soundtrack can enhance the player experience.

Read the full study: Timea Farkas, Alena Denisova, Sarah Wiseman, and Rebecca Fiebrink. 2022. The Effects of a Soundtrack on Board Game Player Experience. In Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems (CHI '22). Association for Computing Machinery, New York, NY, USA, Article 192, 1–13. 

Join UX rockstars learning about games, research, and writing

Each Tuesday, I will send you tips for UX in game research and design. And once a month, I will send you emails about academic writing.

No hassle, no selling your information, no spam. You can unsubscribe anytime.