Creating Better Game UX and Writing Better Papers
Every Tuesday, I deliver insights for any UX researcher wishing to use games to improve their practice. Once a month, I train you to become a better academic writer. Get these tips to become a better UX designer, researcher, and writer.
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About Me
Welcome to my website. I am a Professor and the Research Director of the HCI Games Group at the University of Waterloo in Canada. I am a world-leading expert on what makes games engaging and how we can use them to improve products, systems, and services.
My research is widely discussed and recognized by the New Yorker, Forbes, MIT Technology Review, CTV News, New Scientist, The Daily Mail, PC Gamer Magazine, and elsewhere. I have edited a textbook on Games User Research and authored hundreds of academic articles in gamification, user experience research, human-computer interaction, and game design.
My Google Scholar profile and the HCI Games Group publications show my latest research. I also have a gameful design and user experience research and training company, MotiviUX, Inc.
Make better games. Write better papers.
Join a group of smart professionals improving their UX and writing skills one insightful issue at a time.

Creating better game UX and writing better papers.
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Make better games. Write better papers.
Join a group of smart professionals improving their UX and writing skills one insightful issue at a time.