Designing Gamification: Creating Gameful and Playful Experiences

by Sebastian Deterding, Staffan L Björk, Lennart E Nacke, Dan Dixon, Elizabeth Lawley
Abstract:
In recent years, gamification – the use of game design elements in non-game contexts – has seen rapid adoption in the software industry, as well as a growing body of research on its uses and effects. However, little is known about the effective design of such gameful systems, including whether their evaluation requires special approaches. This workshop therefore convenes researchers and industry practitioners to identify current practices, challenges, and open research questions in the design of gameful systems.
Reference:
Designing Gamification: Creating Gameful and Playful Experiences (Sebastian Deterding, Staffan L Björk, Lennart E Nacke, Dan Dixon, Elizabeth Lawley), In Proceedings of CHI EA 2013, ACM, 2013.
Bibtex Entry:
@inproceedings{deterding2013designing,
abstract = {In recent years, gamification - the use of game design elements in non-game contexts - has seen rapid adoption in the software industry, as well as a growing body of research on its uses and effects. However, little is known about the effective design of such gameful systems, including whether their evaluation requires special approaches. This workshop therefore convenes researchers and industry practitioners to identify current practices, challenges, and open research questions in the design of gameful systems.},
address = {Paris, France},
author = {Deterding, Sebastian and Bj"{o}rk, Staffan L and Nacke, Lennart E and Dixon, Dan and Lawley, Elizabeth},
booktitle = {Proceedings of CHI EA 2013},
doi = {10.1145/2468356.2479662},
organization = {ACM},
pages = {3263--3266},
publisher = {ACM},
title = {{Designing Gamification: Creating Gameful and Playful Experiences}},
url = {http://dx.doi.org/10.1145/2468356.2479662},
year = {2013}
}

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