usable game science

The Acagamic

Tag: user experience

6 - Pleasurability, User Experience and Emotional Design

Today, I am blog­ging this web sem­i­nar pre­sen­ta­tion from Frank Spillers, a usabil­ity design expert and user expe­ri­ence con­sul­tant who runs Experience Dynamics. The slide­cast is a very inter­est­ing primer about emo­tional design and what he calls plea­sur­a­bil­ity of a prod­uct. For us as player researchers and game design­ers, this topic is espe­cially inter­est­ing, because games tend to be [...]

4 - Player Engagement, In-Game Advertising, Neuromarketing and User Experience

Today, our advent cal­en­dar leads us to a highly inter­est­ing pre­sen­ta­tion from the inno­v­a­tive com­pany otoin­sights (a One to One Interactive com­pany), who has Jeffrey and Shaowen Bardzell as aca­d­e­mic advis­ers. In-game adver­tis­ing is already a highly inter­est­ing sub­ject by itself that will gen­er­ate more inter­est in the com­ing years, but also thrilling is the research methodology [...]