4 - Player Engagement, In-Game Advertising, Neuromarketing and User Experience

Today, our advent cal­en­dar leads us to a highly inter­est­ing pre­sen­ta­tion from the inno­v­a­tive com­pany otoin­sights (a One to One Interactive com­pany), who has Jeffrey and Shaowen Bardzell as aca­d­e­mic advis­ers. In-game adver­tis­ing is already a highly inter­est­ing sub­ject by itself that will gen­er­ate more inter­est in the com­ing years, but also thrilling is the research methodology [...]