4 - Player Engagement, In-Game Advertising, Neuromarketing and User Experience
Today, our advent calendar leads us to a highly interesting presentation from the innovative company otoinsights (a One to One Interactive company), who has Jeffrey and Shaowen Bardzell as academic advisers. In-game advertising is already a highly interesting subject by itself that will generate more interest in the coming years, but also thrilling is the research methodology [...]