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10 – An Introduction to User-Centered Design Techniques (for Games)
Suze Ingram, a User Experience consultant from Australia, has succinct and interesting presentation slides about User-Centered Design (UCD) Techniques. UCD focuses on the needs (dare I say also the motivations and emotions) of people who use applications and products. This usually informs the vision and direction of the design and development of a product. The [...]
8 – GamerDNA: Trends in Online Gaming, Blurring Lines Between Casual and Hardcore
For December 8, I have selected a presentation from Jon Radoff, who runs GamerDNA, a social media company working with tracking player behavior. This means they run a service or community that allows gamers to connect and compare all their gaming goodness (player statistics) in one place. This enables GamerDNA to have fascinating insights into [...]
4 – Player Engagement, In-Game Advertising, Neuromarketing and User Experience
Today, our advent calendar leads us to a highly interesting presentation from the innovative company otoinsights (a One to One Interactive company), who has Jeffrey and Shaowen Bardzell as academic advisers. In-game advertising is already a highly interesting subject by itself that will generate more interest in the coming years, but also thrilling is the [...]
