Psychophysiology

Reward anticipation - A powerful tool for game design

A neu­ro­bi­o­log­i­cal under­stand­ing of games has at its core the dopamin­er­gic reward sys­tem [1]. The nucle­us accum­bens, which is also dubbed the plea­sure cen­tre of the brain, is cur­rent­ly under­stood as the crit­i­cal brain region asso­ci­at­ed with the neu­ro­trans­mit­ter dopamine, which in turn is impli­cat­ed in habit for­ma­tion, reward-seek­ing behav­iours and addic­tion. The above video shows a speech from Robert Sapolsky, Professor of Neurology and Neurological Sciences at Stanford University, where he dis­cuss­es his research con­cern­ing dopamine release in the brain when reward­ed and when antic­i­pat­ing a reward. Continue read­ing

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