The Acagamic

A neurobiological understanding of games has at its core the dopaminergic reward system [1]. The nucleus accumbens, which is also dubbed the pleasure centre of the brain, is currently understood as the critical brain region associated with the neurotransmitter dopamine, which in turn is implicated in habit formation, reward-seeking behaviours and addiction. The above video [...]

Whether you like the new buzz term or not. Gamification – that is the use of engaging playing principles applied to desktop and consumer applications, products, and services – is a big thing in research and (non-game) industry. Even SIGCHI was kind enough to let us organize a CHI 2011 workshop on gamification. It is [...]