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4 – Player Engagement, In-Game Advertising, Neuromarketing and User Experience
Today, our advent calendar leads us to a highly interesting presentation from the innovative company otoinsights (a One to One Interactive company), who has Jeffrey and Shaowen Bardzell as academic advisers. In-game advertising is already a highly interesting subject by itself that will generate more interest in the coming years, but also thrilling is the [...]
2 – What’s in a game? Using game design questions and techniques to create engagement in web applications
For December 2, I have chosen a very nice presentation from Nadya Direkova, who is now a Senior Interaction Designer at Google. When working for Razorfish, she gave a presentation about applying game design techniques for web designers.
Shoot To Thrill – Biofeedback in Games and Player Experience
I was unprepared when opening the latest edition of favorite industry magazine Game Developer, when a blink on the cover should have already told me what was revealed on page 21 in this October 2008 issue. As my eyes went into saccadic overload, I could feel my lacrimal glands kicking in leading to an overlubrication [...]
