usable game science

The Acagamic

Tag: engagement

4 - Player Engagement, In-Game Advertising, Neuromarketing and User Experience

Today, our advent cal­en­dar leads us to a highly inter­est­ing pre­sen­ta­tion from the inno­v­a­tive com­pany otoin­sights (a One to One Interactive com­pany), who has Jeffrey and Shaowen Bardzell as aca­d­e­mic advis­ers. In-game adver­tis­ing is already a highly inter­est­ing sub­ject by itself that will gen­er­ate more inter­est in the com­ing years, but also thrilling is the research methodology [...]

2 - What's in a game? Using game design questions and techniques to create engagement in web applications

For December 2, I have cho­sen a very nice pre­sen­ta­tion from Nadya Direkova, who is now a Senior Interaction Designer at Google. When work­ing for Razorfish, she gave a pre­sen­ta­tion about apply­ing game design tech­niques for web designers.