You are browsing the archives of advertising.
Archive for
7 – Video Gaming Trends and Statistics
Today, on a quick note, we have an old presentation from Jerome Sudan, who runs Advertising Pawn. It presents a lot of very interesting statistics and trends of the recent development of video gaming alongside a set of well-crafted slides. Please enjoy his presentation:
4 – Player Engagement, In-Game Advertising, Neuromarketing and User Experience
Today, our advent calendar leads us to a highly interesting presentation from the innovative company otoinsights (a One to One Interactive company), who has Jeffrey and Shaowen Bardzell as academic advisers. In-game advertising is already a highly interesting subject by itself that will generate more interest in the coming years, but also thrilling is the [...]
Survey about your thoughts, opinions and feelings about digital games and advertising
My colleague Karolien from the Game Experience Lab in Eindhoven has drawn some attention to a survey from them about your thoughts, opinions and feelings about advertising in general, and about digital games & advertising more specifically. They are investigating how people feel about advertising & digital games. Should that strike a chord with you, [...]
