Advent Calendar 2009

9 - Four Keys To Fun: Designing Viral Distribution

Here is a deck of slides that you should not miss when talk­ing about play­er emo­tions and fun. Nicole Lazzaro’s four fun keys should not be miss­ing in any good game design col­lec­tion for that mat­ter. She runs a com­pa­ny called XEODesign, which does play­er expe­ri­ence design research. In her pre­sen­ta­tion, she talks about the 4 fun keys, name­ly hard fun (e.g., fiero), easy fun (e.g., curios­i­ty), peo­ple fun (e.g., amuse­ment), seri­ous fun (e.g., relax­ation). These fun keys were gen­er­at­ed through­out a large num­ber of inter­views, lots of research and obser­va­tions. They are dis­cussed in the slides with vivid game design exam­ples. Here goes her excel­lent pre­sen­ta­tion:

If you want to find out more, you should check out Nicole’s list of pre­sen­ta­tions and read her whitepa­per “Why We Play Games: 4 Keys to More Emotion (PDF).”


One thought on “9 - Four Keys To Fun: Designing Viral Distribution

  1. Pingback: Gaming it: What User Experience Designers can learn from Game Designers « The Acagamic

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