Advent Calendar 2009

5 - Basics of what you need to know about eye tracking

December 5 brings us a very clever, sober, and insight­ful pre­sen­ta­tion about eye track­ing. Harry Brignull, who runs 90percentofeverything is a User Experience Consultant at Madgex in Brighton, England. In his pre­sen­ta­tion he man­ages to demys­ti­fy some of the ini­tial pre­con­cep­tions one might have about eye track­ing. He describes the effect eye track­ing has on the user researcher and how to make the most of it. He man­ages to add in a few quotes and quirks to keep the pre­sen­ta­tion excit­ing (my favorite quote is from Jared Spool, who appar­ent­ly hates eye track­ers). I hope you enjoy watch­ing his pre­sen­ta­tion as much as I did.

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