2 - What's in a game? Using game design questions and techniques to create engagement in web applications

by Lennart Nacke

For December 2, I have cho­sen a very nice pre­sen­ta­tion from Nadya Direkova, who is now a Senior Interaction Designer at Google. When work­ing for Razorfish, she gave a pre­sen­ta­tion about apply­ing game design tech­niques for web designers.



In her IxDA pre­sen­ta­tion, she marks the sim­i­lar­i­ties between elec­tronic game design and web inter­ac­tion design, as both requires design­ers to think about user engage­ment. Then she goes on to talk about nitty gritty design ele­ments, such as rewards, eco­nomic strate­gies, pro­gres­sion and cus­tomiza­tion. Most impor­tantly she stresses the point to present the user expe­ri­ence as a game. A great talk for door 2 in our advent calendar.

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