Reward anticipation - A powerful tool for game design
A neurobiological understanding of games has at its core the dopaminergic reward system [cite]10.1145/1920778.1920780[/cite]. The the nucleus accumbens, which is also dubbed the pleasure center of the brain, is currently understood as the critical brain region associated with the neurotransmitter dopamine, which in turn is implicated in habit formation, reward-seeking behaviors and addiction. The above [...]